Amazon Prime Day 2018: The best deals to shop right now

Amazon Prime Day 2018: The best deals to shop right now

Amazon Prime Day 2018: The best deals to shop right now

It's a particular embarrassment for Amazon, on the shopping holiday it created that has become one of its busiest days.

It isn't a pure outage - multiple GeekWire reporters were able to reach the main site and many specific deals.

Amazon Prime Day will officially start at midday today (16 July) on the Amazon website, lasting for 36 hours in total before the offers end at midnight on the 17th July. This year's event will see 10x as many bargains on everything technology gadgets to cookware and fashion, and so forth. And while their deals on merchandise vary, the pitch is the same: No membership fee required. Almost all shoppers do some pre-purchase research, bouncing around deal sites and social media.

Amazon's prices may not even be lower than the everyday prices found at rival retailers, according to 2017 research.

Walmart is hosting its "Ultimate Summer Savings" sale, which includes discounts on everything from electronics to toys.

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If you have your Prime account linked to your phone number or the Whole Foods Market app, you can score an extra 10 percent off many sale products at Whole Foods on Prime Day. Or Macy's, where prices on men's suits and sport coats are up to 75 per cent lower through Sunday.

Those digital wallets are expected to be fatter thanks to the new US tax code and fuel prices that have cooled from a three-year high in May.

Shares hit an all-time high of $1,827 Monday morning. For 100 million Prime members the answer is yes. For Prime Day devotees who also happen to be big fans of the best shows on TV (which, c'mon should be everyone, right?), the annual event makes for a, uh, prime opportunity to scoop up cool merch that shows just how devoted your fandom really is. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

The best deals - 20 percent off or more - will also be in the form of "lightning deals", or products that go on sale for a limited time.

Amazon is set to rake in $3.6 billion in sales this Prime Day - a full $1.2 billion more than past year, one analyst predicts.

The site also lets consumers import all items from an Amazon Wish List rather then entering them manually. As Telsey Advisory Group's Joseph Feldman notes, the general boost in online traffic "should spill over to some competitors and boost sales on Prime Day", although he admits that "profitability may prove challenging, despite a well-planned counter-promotion". "Being top of mind in e-commerce is important because it pays off year-round, not just on one day".

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