Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

Nike Customers Are Burning Their Clothes Due To Kaepernick Decision

One of the largest police organizations in the nation is blasting Nike for the new Colin Kaepernick ad campaign. saying Swoosh's definition of sacrifice is a slap in the face to those who risk their lives to protect the country.

ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years. But for Eagles defensive end Chris Long, Nike took a major step in marketing Kaepernick.

Nike marked the 30th anniversary of the campaign with a new ad that said, "Believe in something".

Nike's new advertising campaign, celebrating the 30th anniversary of its "Just Do It" slogan, also includes ads featuring tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr and Seattle Seahawks rookie linebacker Shaquem Griffin. "As a Nike athlete, Colin has been featured in several campaigns for football, training and Nike Sportswear".

Kaepernick became a lightning rod by kneeling during the USA national anthem as a protest against racial injustice and police brutality.


Supporting disruptive athletes has always been a part of Nike's marketing, dating to the early 1970s and runner Steve Prefontaine, the company's first athlete endorser.

Some of the most viral tweets around the story are from those suggesting that for those incensed to, instead of destroying Nike products, donate to homeless veterans or kids in need.

Critics of Kaepernick, who have framed his protest as unpatriotic and disrespectful to the U.S. military, took to Twitter on Monday to hit out at the Nike deal.

The tweet shows the former San Francisco 49er staring straight ahead with the following copy beneath his eyes: "Believe in something". Last week an arbitrator said Kaepernick had enough evidence to take the suit to trial. The rule was subsequently suspended after it drew the ire of players, who continue to negotiate with the owners of a league suffering falling viewership and that plays under increased scrutiny of head injuries.

Nike's renewed partnership with Kaepernick might create some tension between the company and the NFL. Others who support Kaepernick will gladly shift their dollars to Nike for its support of the former San Francisco 49ers quarterback, who is viewed as a hero to many for standing up for social issues even if it meant the National Football League ultimately would freeze him out.

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