The Internet Is Undefeated With These Colin Kaepernick-Inspired Nike Memes

The Internet Is Undefeated With These Colin Kaepernick-Inspired Nike Memes

The Internet Is Undefeated With These Colin Kaepernick-Inspired Nike Memes

While the motto of the ad is "Don't ask if your dreams are insane, ask if they're insane enough" - many have honed into the one that tells Kaepernick's story: "Believe in something, even if it means losing everything".

Kaepernick's $1 million pledge came out of his National Football League earnings, though. Yet being featured in an advertising campaign by one of the biggest brands on the planet is not exactly punishment.

In response Tyler Merritt announced that Nine Line would launch a counter-campaign: "Just Stand". One fan in Cleveland for the Steelers-Browns games was spotted in the stands wearing a Kaepernick jersey. I think this in itself is an interesting development.

The advert also caused a surge in online buzz, with social media mentions of Nike rising 1,678% on Sunday, according to marketing technology company 4C Insights.

In a statement, college president Jerry C. Davis accused Nike execs of "promoting an attitude of division and disrespect toward America" with the Kaepernick campaign.


Ironically, while the president's supporters were trash-talking Nike, Trump boasted in an interview with the Daily Caller: "Nike is a tenant of mine".

Kaepernick had signed with Nike in 2011, but the reveal of the new advert was accompanied by the news that the sportswear giant had retained him on the roster for the last two years, even though he was not competing in the NFL.

However, NBC did show the anthem on Thursday night, and no players kneeled or protested in other ways. What's your take on this? Kaepernick watched the ad's first television airing on NBC at an event held at Nike's headquarters in Beaverton, Oregon. "Strong beliefs and tribalism probably mean more consumer decisions are made based on whether people or businesses are similar to them or not". It's a reminder that successful brands tend to appeal to specific people or groups, and not necessarily the entire population.

THE FACTS: Basketball legend Michael Jordan is not leaving the Nike Inc. board of directors and his namesake brand, the Air Jordan sneaker, remains with the shoe and apparel company. Activists pay a price in the moment, but history looks well upon them.

The commercial this week has elicited strong reactions on both sides toward Nike.

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