When to Shop: Black Friday or Cyber Monday?

When to Shop: Black Friday or Cyber Monday?

When to Shop: Black Friday or Cyber Monday?

That Black Friday deal may look like a bargain, but our year-long investigation has found that you could get a better discount if you're willing to wait.

A Sony Cyber-shot HX60B Superzoom compact camera was advertised as £189 (save £10) on Black Friday by Currys PC World, was found to be £10 cheaper at least 27 times in June and July 2017 and £10 or more cheaper at least 43 times in the six months following Black Friday.

Black Friday's origin story is shrouded in mystery, with numerous competing myths circulating around the internet.

Their research found 87% of the products were cheaper outside of the sales event which fell on Friday 24 November.

However, some prices were at a higher price point earlier in the year - something we've also noted when poring through the deals we highlight to you. It found 87% of the items were cheaper at other times of year and almost half were cheaper in the six months after Black Friday.

But nine out of ten Black Friday deals do not offer the savings claimed, it is revealed. 86% of the products on offer were the same price or cheaper during the six months following Black Friday, and 46% were found at a lower price on at least one day in the six months after Black Friday.

Walmart Black Friday 2018
Black Friday 2018: Nearly 90% of ‘deals’ cheaper or same price on other days, damning investigation finds

Nonetheless, the Which? study is good food for thought and a timely reminder not to go too click-happy with your bargain shopping this Black Friday.

Many Black Friday 2018 shoppers will be avoiding the crowds and searching for bargains from the comfort of their own home. For just $599.99 on Black Friday - $200 off - you get a Core i5 CPU, 8GB of RAM, 256GB SSD, 15.6-inch full HD display, and an GTX 1050 Ti with 4GB of GDDR5 video memory. This does not exclude these products from other promotions'.

Count us in. You can grab this HP Pavilion notebook for $330 off starting on Thanksgiving at Staples.com or at a starting on Black Friday. Both this TV and the 60in LG sold by Amazon were part of the retailers" Black Friday deals, although no "before' price was given. It said: 'While our prices - like all retailers - can fluctuate throughout the year, we're proud to offer our Price Promise across our entire range - and this covers the Black Friday trading period'. A John Lewis spokesman said its Never Knowingly Undersold pledge means it cuts prices to match competitors.

All the retailers that were included in the investigation gave a reply explaining their approach to Black Friday.

Do your research - Look at the price on previous days to make sure you really are getting a good deal and don't always trust reviews you find online.

Still, retailers often save the very best promotions for Black Friday (often starting on Thanksgiving) and Cyber Monday.

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