New Netflix film 'Bird Box' smashes streaming record

New Netflix film 'Bird Box' smashes streaming record

New Netflix film 'Bird Box' smashes streaming record

Bullock, whose character eventually makes it to a safe house by avoiding looking up at the creatures that are apparently flitting through the sky, offered a detailed account of what the monster looked like in the scene that didn't make it into the final cut of Bird Box.

Netflix itself is stirring up controversy after claiming that 45 million accounts have already watched "Bird Box", giving it the best first seven days ever for a Netflix film.

A Netflix spokesperson shared with The Verge, that an account is considered a viewer "once a view surpasses 70 percent of total running time including credits".

While Netflix doesn't release viewing metrics, "Bird Box"'s numbers were surprising enough to have the company share the news.


This is how many accounts watched "Bird Box" in its first 7 days.

So 45 million accounts have not seen the entirety of Bird Box - they've seen most of it, and it's a safe bet that many of them are not US -based accounts. It's also unclear - though presumable - that the number reflects accounts that have accessed the film globally. As CBS Entertainment president Kelly Kahl somewhat skeptically tweeted, the numbers were "independently verified by. uh, Netflix". However, that sort of statistic is mostly meaningless, because it's coming from Netflix. The 54-year-old has said the film is popular with the wider because mothers can relate to her character, Malorie. From the comfort of a Netflix household, the time and financial investments are far less. "Once you commit to a television format, you're a TV movie". Netflix says there's a pretty good chance that you have. "But not an Oscar". "But it poses a clear and present danger to filmgoers".

Please go watch Practical Magic. The only mainstream director to fully embrace the streaming revolution is Steven Soderbergh, who began experimenting with distribution models when he released his indie movie "Bubble" simultaneously in theaters and on DVD back in 2005.

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